Marketing and Packaging Confectionery Products
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A total of 40 pages (32 content screens) including activities and key point summaries.
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The 1980s: Ettore Sottsass and the Memphis Group
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2 Units: GCSE 2012 Multi-pack Bundle
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Marketing and Packaging Confectionery Products
The first volume of this unit looks at the origins of sweets, chocolates and biscuits and the methods used to package and market them during the late 19th and early 20th centuries. It includes an extended case-study of the development of biscuit tins made by Huntley & Palmers during this period, and how they were promoted.
The second volume focusses on a comparison of the packaging and marketing of four familiar, long-established chocolate biscuit products - the Chocolate Digestive, the KitKat, the Twix bar and the Drifter bar. It explores what makes them desirable to eat and how their packaging is designed to be both noticeable and informative.
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This unit comprises 2 complete volumes. This includes a full, life-long unlimited user licence for you or your school or college computer network.
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